Are you Social Media savvy?
Do you have enough hours in the day to run your business as well as create engaging photo/video social media content? or do you find yourself in the position of requiring social media content but don’t know how to create it?
Poutmedia can create effective social media content leaving you to focus on what you do best, running your business!
With our years of experience in the industry, we are able to support and help you create a digital asset library of content to professionally and effectively market your business and products online.
If you want to grow your brand and business online, it is imperative to factor video marketing into your social media campaigns.
FIVE THINGS TO CONSIDER WHEN BUDGETING FOR A SOCIAL MEDIA SPECIALIST
1. DOES THE PROJECT INVOLVE EXISTING SOCIAL MEDIA ACCOUNTS OR SETTING UP NEW CHANNELS?
There is a lot of work involved with the initial setup of social media channels, including the creation of artwork, branding, taglines and initial content. It is also more difficult to start generating followers as an unknown brand, so initial costs are usually higher in the beginning as the social media management will need to run both paid and organic campaigns to grow your following. Established accounts are more affordable since they usually require a quick graphical refresh before moving straight to content.
2. HOW MANY SOCIAL MEDIA PROFILES DO YOU NEED MANAGED?
While almost all businesses tend to gravitate towards Facebook and Twitter, certain industries actually see a greater benefit from channels like Pinterest, LinkedIn, or YouTube. Targeting each additional channel can raise the expected costs by £300-£2,000 per month for small businesses, and up to £5,000 per channel for enterprise ventures. Commerce sites like Amazon and review websites like Google+ and Yelp also fall into this category, which is discussed in more detail under topic #4.
3. ARE YOU PLANNING TO TARGET INFLUENCERS?
One of the bigger benefits of social media marketing is the ability to attract influencers and complementary businesses to your channel. If they share you with their own followers, it can lead to tens of thousands of potential consumers discovering your brand. With larger budgets, social media managers can actively engage influencers to create these types of opportunities.
4. WILL THE SOCIAL MEDIA PROFESSIONAL HANDLE CUSTOMER SERVICE?
When a customer is unhappy about a product or service, they often turn to social media in order to vent their frustrations. Companies are realizing that they can turn these bad experiences into positive outcomes, but only if they are actively monitoring the most common review sites and reaching out to customers. Social media pros use specialized tools to track company mentions in real time. Their responsiveness to customer inquiries will depend on your overall budget and the timeframes that are negotiated before the project begins.
5. HOW WILL SOCIAL MEDIA CONTENT BE CREATED?
Since popular social channels need fresh streams of content, blogging along with photos, videos, GIFs and other multimedia are a necessity in order to keep followers engaged. This may include content from 3rd party news outlets as well to ensure a steady stream of content. The type of content created and its frequency will be decided by an editorial calendar, which may be run by a social media contractor or the client. For those with limited budgets, it’s likely staff members doing most of the writing after a few quick training courses. Larger companies may have multiple bloggers generating content independently.
POUTMEDIA – Contact
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