HOW WE PRICE FOR VIDEO
“I WANT A VIDEO HOW MUCH?” is a question we often hear which is like being asked how much is to build a house without having any information, we simply can’t just make up a price.
A 60-second commercial can take days or weeks to edit due to multiple cuts, transitions, colour grading, effects and sound whereas a straight 60-minute chat to the camera could take just a couple of hours with little editing required.
Creating great videos requires time and no job is the same which is why we have this short guide to help you get what you need.
DO YOUR RESEARCH
Have a good look at Youtube, Vimeo and get an idea of the direction you want to go and who your clients are. It all helps get us nearer to quoting a fair price and helps you understand all the possible variables which could affect the final price.
THE TIME FACTOR
Post-Production usually takes up roughly 80% of the entire project. It’s usually the stage the client never gets to see. Video has to be organised, colour corrected as well as the actual cutting sound and editing of the film in such a way that the order makes sense to the viewer. The actual pushing, pulling and manipulating of that film in the edit so its an effective, watchable and interesting takes the eye of a skilled editor making your film visually pleasing and creating the impact that simply does the job of making you, your brand or social media presence look professional.
HOW WE PRICE FOR PHOTO
Photo production is a little more straight forward. Once we know what your requirements are we can go ahead and quote a price according to your needs.
DO YOUR RESEARCH
Have a good look look at Pinterest and websites which feature simular products or services and put a little collection of images together to help us get an idea of the direction you want to go and who your clients are. It all helps get us nearer to quoting a fair price and helps you understand all the possible variables.
THE TIME FACTOR
Once we know what you require we can go ahead and quote you a rate which is fair and takes into account all the services you need including additional talent, makeup artists, special cameras and post production retouching services.
Creating a video requires a competent team and crew. Heres a little help in understanding what we need with a crew.
ONE MAN CREW
Often we can get away with a one-man crew, one camera one angle basic video requires just one guy! A party or small event with on-camera sound requires just one guy, a static product shoot video you can get away with one guy!
If you require a complex beauty video, a large event or interview where we need double cameras or a sound guy we obviously need to add extra production guys to make it all work successfully. We personally like to keep the crew to a minimum and keeping costs down by having a multi-skilled crew.
ONLY FILM CREW
You only require a film crew and have your own in house editing service. You can still book us and at the end of the shoot we supply the RAW video as on a hard drive or USB.
OUR 3 STEP PRODUCTION PROCESS
Planning your project is an important process.
We really like to meet up in person so we can get to understand your requirements, who your audience is and maximise your budget. Together, we can develop and refine your ideas. This is the most critical part of the process and saves a lot of time in the future once we have your idea set, we can then manage the entire project from beginning to end.
Give us as much information as you can at this stage.
Once we have the go ahead with your project depending which option you have chosen we can go ahead and roll with the project.
PHOTO: The photo shoot commences and you follow the direction of the photographer who will guide and style you.
VIDEO: Script development, storyboarding, filming, sound control. We offer advice on presentation style, the strength of narrative, and how to get the message across effectively to best to connect with the audience.
- AVERAGE TIME SPENT ON VIDEO PRODUCTION 30% 30%
- AVERAGE TIME SPENT ON PHOTO PRODUCTION 80% 80%
This is where we finalise your project.
PHOTO: Your images are sent to you by PDF from which you select your images for retouching. Images then go in for retouching.
VIDEO: The final film is edited and pieced together in a way to make the story interesting, engaging and watchable. Editing includes exposure colour grading and correction, text and graphics. It is then uploaded for viewing.
- AVERAGE TIME SPENT ON VIDEO POST-PRODUCTION 70% 70%
- AVERAGE TIME SPENT ON PHOTO POST-PRODUCTION 20% 20%
The turnaround time for video editing depends on your final requirements and what we have previously agreed when quoting.
EDITING BY DIRECTION:
If there is a specific way you wish your film to appear, you may wish to sit with the editors as they go through the process with you. This does slow down the editor considerably so please consider if this is required and additional fees my apply.
Film editing is about creating a cohesive story which will inform and engage the viewers.
APPROVAL PROCESS (IMPORTANT PLEASE READ)
Once the first edit has been completed, a link to a sample video will be sent to the client for approval with timecode to our secure password protected Vimeo channel, however for speed we can send via WhatsApp to speed up the process for approval. There will always be changes so use the timecode supplied with the video to send us editing notes.
We allow three progressive changes of minor or technical corrections which are included in the price. Further corrections will be charged separately.
We export your finished HiResolution version direct to you via online transfer. The film is normally exported to the standard 1080 HD 25p but if you have any other requirements let us know and we can adjust accordingly.