These are our Frequently Asked Questions regarding your photo video shoot. If there are any unanswered questions, you can always contact us and we will answer any question you may have.
WHY PRODUCE A VIDEO IN THE FIRST PLACE?
It adds professionalism and credibility to your company. It is your storefront for the online community. Consumers do not use the Yellow Pages anymore, they are instead using search engines and the internet to find what they need. With video, you have a prime opportunity to connect with a customer for 60-90 seconds and tell people exactly why you, your brand, or product are the right fit for them. Video allows you to convey your personality, character and style of business.
HOW LONG DOES IT TAKE TO MAKE A VIDEO?
This depends on what you want in your video. A lot of times business clients require 3-6 hours for a day of filming. Sometimes it is shorter, like filming testimonials and simple interview-style videos. Other times, we interview several employees and film b-roll for the company, and it takes up an entire day. For business videos, it is very important to talk to us prior to ordering.
HOW CAN I USE VIDEO TO MARKET MY BUSINESS?
The great thing about
HOW MUCH DOES A VIDEO COST?
This varies a lot based on your project requirements. Video productions can be expensive, so you have to view them as long term investments. Cost is dependent upon the scale of the project. The easiest thing to do is to give us your budget for the video you are looking to produce and we can see what we can do to work within your budget to optimise the quality and still reach your goals.
We offer our clients a free consultation to discuss their requirements. Every video production is different when it comes to pricing.
HOW CAN VIDEO HELP MY BUSINESS?
A video is a quick and easy way to share who you are and what you are about. It can help market you to potential new customers, getting your face and message out on the internet. You can put a lot of information and personality into a 60-90 second video that you might not be able to convey with just a well-written website. Video gives people a visual and audible connection to you and is more likely to stick with them than what they read. It can help you retain current and past customers as well, especially if you are providing new products or services they could be interested in.
WHAT DOES AN AVERAGE SHOOT DAY SCHEDULE LOOK LIKE?
It really depends on what you need us to film. We spend as much time as we need to get interviews or scripted messages using a teleprompter. We also can take some time to film b-roll (action shots or supplemental footage) if your video requires it. If there are things you want us to film, we will do it for you.
CAN WE USE PEOPLE FROM OUR OWN COMPANY IN THE VIDEO?
Absolutely! Your employees know your business better than anyone else, which makes them knowledgeable sources for your video content. We work all the time with people who have never been in front of a camera before, and we help coach them through the video filming process to help deliver the best video product to you.
IS THERE ANYTHING WE CAN DO TO COME ACROSS AS PROFESSIONAL AS POSSIBLE?
In the online marketplace, video is king. No matter what kind of company you own or work for,
HOW DO I PREPARE TO MAKE A VIDEO?
First, take the time to determine what you want your video to. Begin with the end in mind and develop what you need to get there. Write a script. Brainstorm a list of b-roll you may want, or storyboard a list of shots to put with a script. Your
WHY DO I NEED A PROFESSIONAL VIDEO?
The technical aspects, both in filming and in editing, are best left to those who have years of practice and experience. A professional video begets a professional image, which will ultimately better resonate with your target demographic.
WHY SHOULD I NOT MAKE MY VIDEO MYSELF OR VIA A FRIEND
When you hire a professional video company, you get professional videographers with professional cameras, professional editing software, and the experience to know what will and will not work. A poorly made video may do more harm than good. So we encourage you to avoid running the risk of using poorly filmed video or poorly recorded audio when it comes to representing your brand. Having a professionally filmed video will give you more credibility and garner more interest and respect for your company.
WHAT IF I NEED TO RESCHEDULE A SHOOT?
No problem. Just give us a call at least 48 hours before the planned shooting and we’ll set you up with a new time. If a shoot is needed to be rescheduled within the
WHAT IF SOMETHING COMES UP OR I CHANGE MY MIND AND NEED TO CANCEL?
It is totally up to you if you want to go ahead with the shoot or not, but if we are booked in and then cancelled within 48 hours of the scheduled shoot time, a cancellation fee equalling 25% of the quoted price will be invoiced.
WHO OWNS THE FOOTAGE AFTER THE VIDEO IS PRODUCED?
You do, though we typically reserve the right to use videos we’ve produced on our portfolio and website.
HOW LONG SHOULD A PROMOTIONAL VIDEO BE FOR USE ON MY WEBSITE?
Web video needs to be short and to the point. Generally, a promotional web video should be around 1-2 minutes in length. The key point is to show how your business or product is different and how dealing with you will benefit your customers. Video Marketing is the process of tailoring video content for your target audience, ensuring that you see a return on your investment. Video Marketing doesn’t produce instant results; it is an ongoing process that takes a little bit of time. We can provide you with and implement a video marketing strategy for your video(s), where we will use a variety of methods to increase their effectiveness.
HOW MUCH INPUT DO YOU NEED US TO HAVE?
Each company is different and we are happy for you to have as much or as little involvement in your video production as you want. We are experienced enough to handle the whole project and production process, but if you are very
HOW LONG DOES IT TAKE TO PRODUCE A VIDEO?
A common misconception of video production is that they take months to produce. Depending on the type of video, they can take months, but we realise that clients have budgets and timescales to work with and often require a fast turn around. Generally, depending on our schedule, we can produce a video, from concept to final delivery, within 2-4 weeks, sometimes sooner.
CAN WE SHOOT OUR OWN FOOTAGE AND HAVE YOU EDIT THE FOOTAGE?
If the footage was produced at high quality, we can help you. Let us take a look at the footage then we can let you know if we can make it work for you. Footage that is shot professionally would be fine. Some clients have found they get more professional quality video outcomes if they have us re-shoot their footage. Not even the most talented and experienced pros can take video that wasn’t shot well and make it look great.