Can we use people from our own company in the video?
Absolutely! Your employees know your business better than anyone else, which makes them knowledgeable sources for your video content. We work all the time with people who have never been in front of a camera before, and we help coach them through the video filming process to help deliver the best video product to you.
Is there anything we can do to come across as professional as possible?
In the online marketplace, video is king. No matter what kind of company you own or work for, video will give you instant professional credibility. Have a vision for what you want video to do for your business. Create a script or a message you wish to convey.
What does an average shoot day schedule look like?
It really depends on what your need us to film. We spend as much time as we need to get interviews or scripted messages using a teleprompter. We also can take some time to film b-roll (action shots or supplemental footage) if your video requires it. If there are things you want us to film, we will do it for you.
Why produce a video in the first place?
It adds professionalism and credibility to your company. It is your storefront for the online community. Consumers do not use the Yellow Pages anymore, they are instead using search engines and the internet to find what they need. With video, you have a prime opportunity to connect with a customer for 60-90 seconds and tell people exactly why you, your brand, or product are the right fit for them. Video allows you to convey your personality, character and style of business.
How long does it take to make a video?
This depends on what you want in your video. A lot of times business clients require 3-6 hours for a day of filming. Sometimes it is shorter, like filming testimonials and simple interview-style videos. Other times, we interview several employees and film b-roll for the company, and it takes up an entire day. For business videos, it is very important to talk to us prior to ordering.
How can I use video to market my business?
The great thing about video is you can repurpose it in any number of ways. You can have testimonials from current or past customers vouching for the quality and professionalism of your business. You could film a welcome video to display on your home webpage. You can create a how-to video to help market a new product or service you are looking to provide. These are just a few of the many possibilities video marketing presents; the possibilities are limited only by your creativity.
How much does a video cost?
This varies a lot based on your project requirements. Video is, unfortunately, very expensive to produce well. And with video, it is usually a question of how far do you want to go, and on what budget? The easiest thing to do is to give us your budget for the video you are looking to produce. We will work within your budget to optimise the quality and still reach your goals.
How can video help my business?
Video is a quick and easy way to share who you are and what you are about. It can help market you to potential new customers, getting your face and message out on the internet. You can put a lot of information and personality into a 60-90 second video that you might not be able to convey with just a well-written website. Video gives people a visual and audible connection to you and is more likely to stick with them than what they read. It can help you retain current and past customers as well, especially if you are providing new products or services they could be interested in.
How do I prepare to make a video?
First, take the time to determine what you want your video to. Begin with the end in mind and develop what you need to get there. Write a script. Brainstorm a list of b-roll you may want, or storyboard a list of shots to put with a script. Your video can do whatever you want it to do for you, if you have a clear goal for it. Then, bring us in. Make sure we have availability to film for you. Check with us to see what things are and are not possible within a given budget. We have a lot of creative expertise and video production history to pull from. When you know what you want, and communicate that to us, we can make a great video for your company, brand or product.
Why do I need a professional video?
The technical aspects, both in filming and in editing, are best left to those who have years of practice and experience. A professional video begets a professional image, which will ultimately better resonate with your target demographic.
Why should I not make my video myself or via a friend?
When you hire a professional video company, you get professional videographers with professional cameras, professional editing software, and the experience to know what will and will not work. A poorly made video may do more harm than good. So we encourage to you to avoid running the risk of using poorly filmed video or poorly recorded audio when it comes to representing your brand. Having a professionally filmed video will give you more credibility and garner more interest and respect for your company.